Regardless of how good a product might be, if it is not properly introduced on the market it won’t have the success it deserves. Commercialization is a function of the company that unites a number of activities crucial to its success or failure.
Commercialization is also sometimes linked to exports, something that brings up a number of issues. We support entrepreneurs in their efforts. The first step consists of examining the company’s business plan with management in order to identify the needs clearly, and then determine what assistance is required.